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How to be successful with Social Media

“Try to get in touch with people that are really interested by your articles than having as subscribers people who are not interested by your posts.”

There are many ways to elevate your audience in social media. If you don’t have previous experience can be a big challenge so it’s better to use a social media marketing strategy to develop your connection with your audience.

Every action that you make must have a strong and relevant foundation, you will have more success in your relationship with your audience in social media if you respect some rules.

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Success in social media is achieved by people who know to listen to their audience, less talking and more listening to your target people. If you know your target’s needs you will know what to offer them. Try to create your product for a certain public. A highly-focused brand  presenting a well created image will have more success than a brand trying to reach audience from more areas.

As in every domain quality beats quantity. Try to get in touch with people that are really interested by your articles than having as subscribers people who are not interested by your posts. Don’t expect that your articles will have success overnight.  Any plan or strategy needs time and effort to succeed so be patient and follow every small step if you want to achieve the expected result.

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Promoting your page using your existing users as promoters will bring you more achievements instead focusing just on your posts. Building relations with your audience will be more usefull so you can generate organic shares.  Don’t expect that everybody should share your posts, that’s why try to spend some time on focusing and sharing contents of your existing users.


», R.R. (2015) ‘6 Habits of Successful Social Media Marketers : Social Media Examiner’, available: http://www.socialmediaexaminer.com/habits-of-successful-social-media-marketers/ [accessed 1 Feb 2016].
Tran, A. (2014) The 5 Habits for Social-Media Success [online], Entrepreneur, available: http://www.entrepreneur.com/article/233676 [accessed 1 Feb 2016].
Step-by-Step Guide to Your Social Media Success [online] (2016) Simply Business, available: http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/ [accessed 1 Feb 2016].
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Selfie is vintage friendly!

“Polaroids embody the antithesis to the smartphone obsessed generation and offer the best alternative for people tired with oversharing on social media.”

Oversharing permitted to let selfie’s trend getting bigger and bigger; the next step for selfie lovers is now to use multiple devices and pick the one which will capture the best instant. Meanwhile, selfie raised a strong, nostalgic feeling toward polaroids.

Formely popular  before falling into oblivion and disrepair, polaroids are progressively coming back to life; in the last five years few models had been developed, offering “better exposures and selfies” like the Instax Mini 70.  First, created in the thirties by the Japanese Fujifilm,  Instax Mini 70 is launched on 30 September 2015 by the North American Corporation of the company. Unlike it’s big sisters, Instax Mini features a new selfie mode. High performances such as flash for snapshots in low-light situations and an auto brightness calculated are promoted of the polaroid packaging. A frame acts like a mirror,  helping users to center the camera to take his first selfie perfectly. For more details on how Instax Mini 70 is working, please check the review made for this product on Youtube.

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For those who wish a more recent version, Fujifilm launched Instax Mini 8. Like its predecessor, the camera have attractive design, seem fun and easy to use. Instagram filter are incorporated in the polaroid camera and include the following options:

  • indoors,
  • cloudy
  • sunny cloudy
  • bright sunny

Capture d’écran 2016-02-01 à 02.08.45Furthermore, few reviews made by costumers who bought the product highlighted the bad quality of the product to take pictures outside; the polaroid pictures are coming with a black background.

As a matter of fact, Fujifilm Instax 8 mini has its pros and cons but is nice to use as indoors memories for non professionals, vintage lovers, kids or anyone liking to take or be taken in pictures. Fujifilm Instax 9 mini follows the same path, making shooting a ton of fun by sorting good quality images. Even tough, a pack of ten shots is offered when you buy the polaroid camera, you must buy others again and it is pretty expensive. Buying a polaroid is an investment that can make people feel bored, not tempted to use the camera where there is not this problem. with iPhone.

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Polaroids embody the antithesis to the smartphone obsessed generation and offer the best alternative for people tired with oversharing on social media. Since instant pictures became and instant viewing became major phenomenons, it is the revival of instant polaroid camera by Instagram for a best picture quality time. Those cameras incite its users into slowing down, forcing them to to think about what they want to be captured.


Fujifilm’s Instax Mini 70 Instant Camera Offers Better Exposures and Selfies [online] (2016) available: http://petapixel.com/2015/09/30/fujifilms-instax-mini-70-instant-camera-offers-better-exposures-and-selfies/ [accessed 24Jan 2016].
Instax Mini 70 | Fujifilm Global [online] (2016) available: http://www.fujifilm.com/products/instant_photo/cameras/instax_mini_70/ [accessed 1 Feb 2016].
Instax Mini 70 | Fujifilm Global [online] (2016) available: http://www.fujifilm.com/products/instant_photo/cameras/instax_mini_70/ [accessed 1 Feb 2016].
Fujifilm Instax Mini 8 Review: It’s Fun, Quirky, but Don’t Expect Stunning Results | The Indian Express [online] (2016) available: http://indianexpress.com/article/technology/tech-reviews/fujifilm-instax-mini-8-review/#sthash.psPoyFPs.dpufhttp://indianexpress.com/article/technology/tech-reviews/fujifilm-instax-mini-8-review/ [accessed 1 Feb 2016].
Fujifilm Instax Mini 90 Review: Instant Photos in the Instagram Age | The Verge [online] (2016) available: http://www.theverge.com/2014/7/14/5897053/fujifilm-instax-mini-90-review [accessed 1 Feb 2016].